Monthly Archives: October 2018

Email marketing: emotive, effective and easy to measure Despite the rise of social media and continuing success of traditional ads, email is still the most direct and effective way of communicating with your potential audience, engaging with them and converting them into customers. What is email marketing? Email marketing is a specific strategy that encompasses […]

How to write an effective pitch email Getting your content in front of the right person at the right time is a challenge in itself. And when you have to add in the fact it must appeal to the reader and keep their attention in all of about 30 seconds, it can seem like an […]

Why Achieving Email Hygiene Should Be Top of Your To-Do List Email hygiene can make or break your email marketing campaigns. It might sound dramatic, but it’s true: one of the worst things that can happen to your carefully crafted emails is that they get marked as spam. Keeping your lists clean and up to […]

Trying to successfully scale b2b sales can raise any number of challenges; yet for many B2B organisations it is the need to rapidly scale sales that becomes a major stumbling block to future growth. What is the most effective and efficient sales model? How best to source good quality leads and fuel a strong sales […]