Email validation is most important in order to maintain a good business-standard. Many times the email address is the only way to communicate with a particular individual. If in any business, correct email validation is not done, then there can be chances of fraudulent use and/or spamming. According to research, financial institutions like Banks or […]

Email marketing: emotive, effective and easy to measure Despite the rise of social media and continuing success of traditional ads, email is still the most direct and effective way of communicating with your potential audience, engaging with them and converting them into customers. What is email marketing? Email marketing is a specific strategy that encompasses […]

How to write an effective pitch email Getting your content in front of the right person at the right time is a challenge in itself. And when you have to add in the fact it must appeal to the reader and keep their attention in all of about 30 seconds, it can seem like an […]

Why Achieving Email Hygiene Should Be Top of Your To-Do List Email hygiene can make or break your email marketing campaigns. It might sound dramatic, but it’s true: one of the worst things that can happen to your carefully crafted emails is that they get marked as spam. Keeping your lists clean and up to […]

Trying to successfully scale b2b sales can raise any number of challenges; yet for many B2B organisations it is the need to rapidly scale sales that becomes a major stumbling block to future growth. What is the most effective and efficient sales model? How best to source good quality leads and fuel a strong sales […]

A ‘catch-all’ inbox is designed to collate all messages addressed to non-specific usernames at your domain. How it works If you set up your main account as a catch-all mailbox, all incoming mail from users will automatically be redirected there, even if it has been addressed incorrectly, misspelled, or even ended up in the wrong […]

In the digital age, email still keeps companies in near constant contact with existing customers and helps them to generate new leads. Despite the rise of social media, it remains one of the key methods of communication for businesses. An effective email marketing strategy can mean the difference between reach and stagnation and sales and […]

It’s undeniable that last month’s GDPR regulation update is set to have a big impact on email marketing as we know it. If this is your business, you might have some questions as to what that impact is going to mean for your strategy and processes. Essentially, the key changes you’re going to have to […]

As an email marketer, you’re likely to have several email lists that you use as part of your strategy. It’s also likely that they could use a deep clean. Predominantly they’ll fall into one of these three categories: ● A list you’re currently using to send marketing messages ● An old list you’re keen to […]

If you’ve ever been suspicious of an email address you’ve been given and wondered whether it was real, read on for tips on how to find out. The easy way The most basic way to test if an address is real or fake is to send an email and see if it bounces. If not, […]