A ‘How To’ Guide: Is This Email Address Valid?

In the digital age, email still keeps companies in near constant contact with existing customers and helps them to generate new leads. Despite the rise of social media, it remains one of the key methods of communication for businesses.

An effective email marketing strategy can mean the difference between reach and stagnation and sales and losses. When your email list contains invalid addresses, the effectiveness of your strategy is immediately impacted.

There’s a simple and relatively inexpensive process on the market that can clean up your list and root out invalid addresses, though it’s not still being utilised by businesses to its full potential. With almost 50% of people switching email address per year, it’s becoming increasingly apparent that email validation should be a compulsory element of businesses’ marketing strategies.

If you still need convincing, here are the benefits:

It lowers bounce rates
When you delete invalid addresses from your email list, a greater percentage of your marketing emails will be delivered and your bounce rate will go down. This, in turn, may help to generate more leads and increase your conversions.

It protects your sender reputation
Your sender reputation is impacted by the amount of spam complaints that are made against you as a result of bounces and traps. Reduce your complaints to protect your reputation.

It reduces costs
If you’re sending lots of emails to invalid or non-existent addresses, you’re essentially just paying for bounces. By keeping your list clean, you’re ensuring value for money from your email marketing costs.

It offers you campaign insights
Emails delivered to invalid addresses are going to remain unopened, which will negatively affect your campaign stats. To keep them on track, it’s helpful to know that all your emails are landing in the right place.

How Is It Done?
Validating your email lists can have a positive and significant impact on your email marketing campaigns. So how exactly is an email address verified? For lists that contain tens of thousands of email addresses it’s almost impossible to manually check the validity of each one. That’s where the software comes in.

Email verification uses algorithms and validation techniques to determine the legitimacy of an address.

● A syntax check removes addresses with formatting errors, while a domain check verifies DNS entries.
● Spam trap detection will look out for bogus email addresses and honeypots, while a DNSBL check scans for addresses and IPs that are part of spam networks.
● Verification will also remove role-based addresses (such as sales@ and info@) that you could be penalised for, as well as ‘disposable’ addresses that are usually used for login or signup forms.
● The validation process will also do a final SMTP check, in which your list of email addresses is pinged to check they exist without actually receiving any mail from you.

Email Checker is a market leader in email validation, with one of the longest running verification services in the industry. We offer a bulk list cleaning service with pinpoint accuracy and an impressive deliverability rate of 97%. The intuitive drag-and-drop dashboard is backed up by a support team with years of experience and robust infrastructure that guarantees data protection.

Email Checker offers both bulk list cleaning and real-time verification with domain, mailbox, syntax and format checks. There’s integration for Python, Java, PHP and C#, fast processing of B2B lists of up to one million emails per day and incredible API response time.

Real-time verification helps to validate email addresses at the time of capture, which helps to convert users into customers. Users are likely to make errors when they fill out online forms, which can lead to a reduction in your deliverability and an increase in your bounce rate. You can stop this process in its tracks by installing software at the source: your registration form. For existing lists, bulk cleaning is an effective option.

Interpreting Email Checker Validity Results

Email Checker’s results will show the following status for each email:
● OK
● Bad
● Unknown
● Catch-All

You can use these results to guide your approach to cleaning up your lists and restrategising your marketing campaign.

Here’s a guide to interpreting the above results:
● If an email address is marked as OK, you can safely use it in your marketing campaign
● If an email address is marked as Bad, you should remove it from your system
● If an email valid is marked as Unknown, you should introduce these gradually into your
email campaigns as these will contain some hard bounces.
● If an email is marked as Catch-All, you should, you should introduce these gradually into
your email campaigns as these will contain some hard bounces.

Before you kick off your next email marketing campaign, improve your chances of delivering, converting and growing by cleaning up your list and ensuring you only have valid addresses in your database. With Email Checker, you can be assured of a user-friendly dashboard, 97% deliverability rate and all-important secure data protection.

You can sign up for a free dashboard account by clicking here