Email marketing: emotive, effective and easy to measure Despite the rise of social media and continuing success of traditional ads, email is still the most direct and effective way of communicating with your potential audience, engaging with them and converting them into customers. What is email marketing? Email marketing is a specific strategy that encompasses […]

A ‘catch-all’ inbox is designed to collate all messages addressed to non-specific usernames at your domain. How it works If you set up your main account as a catch-all mailbox, all incoming mail from users will automatically be redirected there, even if it has been addressed incorrectly, misspelled, or even ended up in the wrong […]

In the digital age, email still keeps companies in near constant contact with existing customers and helps them to generate new leads. Despite the rise of social media, it remains one of the key methods of communication for businesses. An effective email marketing strategy can mean the difference between reach and stagnation and sales and […]